Hospitality Social Media Agency · Johannesburg, SA

Your Lodge, Hotel
& Guesthouse.
Told Everywhere.

We make African lodges, hotels and guesthouses impossible to scroll past — turning breathtaking experiences into viral TikToks, stunning Reels, and fully booked calendars.

View Packages Our Services
100% Hospitality
Focused
TikTok· Instagram· Facebook· Google Business· TripAdvisor· Booking.com· Meta Ads· WhatsApp

What We Do

Everything your lodge,
hotel & guesthouse needs online

Eight core services, one focused agency — built exclusively for the hospitality industry. Whether you run a safari lodge, boutique hotel or guesthouse, we've got you covered.

01

TikTok & Short-Form Video

Scroll-stopping TikTok and Instagram Reels showcasing your game drives, sunsets, rooms and experiences — reaching thousands of potential guests every month.

02

Social Media Management

Full management of TikTok, Instagram and Facebook — content creation, scheduling, captions, hashtags and daily community engagement across every platform.

03

Online Reputation Management

We monitor and professionally respond to reviews on Google, TripAdvisor and Booking.com — protecting your brand and turning your rating into a booking tool.

04

Photography & Videography

Professional property shoots — rooms, food, pool, landscapes and game drives — giving you a premium content library that elevates your entire online presence.

05

Paid Advertising

Targeted Facebook, Instagram and TikTok ad campaigns placing your lodge in front of travellers actively searching for their next South African getaway.

06

Google Business & SEO

We optimise your Google Business Profile so you appear prominently in local searches — with updated photos, posts and review responses that build trust.

07

Email & WhatsApp Campaigns

Direct guest communication through beautifully crafted email newsletters and WhatsApp broadcasts — keeping past guests engaged and driving repeat bookings.

08

Content Strategy & Planning

Monthly content calendars tailored to your lodge's seasons, events and promotions — so your marketing is always proactive, never reactive.

Our Story

Built for hospitality.
Not adapted for it.

Vince Media was born from a simple frustration — too many incredible South African lodges, hotels and guesthouses were invisible online. Not because their experiences weren't extraordinary, but because their story wasn't being told.

Most digital agencies treat hospitality as just another vertical. We built Vince Media from the ground up specifically for the hospitality industry — lodges, boutique hotels and guesthouses alike. We understand seasonality, the visuals that convert, and exactly where your guests are scrolling.

Based in Johannesburg and available nationwide, we combine deep hospitality knowledge with cutting-edge social media strategy — with a heavy focus on short-form video, the fastest-growing booking driver in African tourism right now.

Hospitality First

Every decision we make is filtered through one question: will this fill your lodge?

Results Driven

We measure success in bookings and reach, not vanity metrics.

Story-Led

Great lodges have great stories. Our job is to make sure the world hears them.

Always Current

TikTok trends change weekly. We stay ahead so your lodge stays relevant.

Vince Media — Your Lodge, Hotel & Guesthouse. Told Everywhere.

Our Approach

Concepts, campaigns
& content previews

A look inside how we think, plan and create for lodge brands. Every idea is built around one goal — getting your lodge booked.

TikTok Campaign

"A Day in the Bush" Series

A 4-part weekly TikTok series following sunrise game drives, bush breakfasts, afternoon safaris and sundowners — told in 30-second vertical videos.

🎬 Hook: "5am. Most guests are still asleep..."
🎬 Hook: "We saw the Big 5 before breakfast"
🎬 Hook: "This is what R6,000/night buys you"

Instagram Reels

"Luxury Unpacked" Showcase

A monthly Instagram Reels series spotlighting one luxury detail per week — the outdoor bath, the private plunge pool, the handcrafted menu — building desire and aspiration.

🎬 Hook: "You didn't book a room. You booked this."
🎬 Hook: "The detail that made guests cry"
🎬 Hook: "No filter. This is actually real."

Meta Paid Ads

"Winter Escape" Booking Drive

A 3-week Meta ad campaign targeting SA couples aged 28–45 with household income above R30K/month, running during low-season to fill winter bookings.

📣 Ad: "Winter in the bush hits different"
📣 Ad: "3 nights. 2 people. 1 memory forever."
📣 Ad: "Only 4 rooms left this July"

Reputation Campaign

"5-Star Push" Review Strategy

A 30-day reputation push combining post-stay WhatsApp follow-ups, review response optimisation and Google profile refresh to move a lodge from 4.2 to 4.8 stars.

💬 WhatsApp: "We hope the bush treated you well..."
💬 Response: "Your words mean the world to us..."
💬 Trigger: Auto-send 48hrs post checkout

Content Strategy

"Peak Season" Content Calendar

A full October–December content calendar mapped to school holidays, SA travel trends and wildlife events — ensuring maximum visibility during peak booking season.

📅 Week 1: Baby animal content (Spring)
📅 Week 2: Family safari package push
📅 Week 3: December availability urgency

A 3-touch email and WhatsApp sequence sent to past guests 6 months after their stay — combining nostalgia, a personalised offer and a limited availability nudge.

✉️ Touch 1: "It's been 6 months since the bush..."
✉️ Touch 2: "We saved something for you"
✉️ Touch 3: "Last chance — 2 rooms left in August"
TikTok
❤️ 12.4K
Woke up at 5am for this view and I'd do it every single day 🌅
#SafariLife #SouthAfrica #LodgeLife #BushLife

Sunrise Game Drive TikTok

Vertical 30-sec video. Opens on pitch black, landrover headlights, then cuts to golden sunrise over the plains. Text overlay reveals the lodge name at the end.

Reels
❤️ 8.7K
The sundowner ritual that made us never want to leave 🥂🌇
#LuxuryLodge #AfricanSunset #BushSundowner

Sundowner Reel

Slow-motion Reel of glasses clinking against an orange sunset skyline. Cinematic, aspirational tone. Ends with property name and "Book your sundowner" CTA.

TikTok
❤️ 31.2K
POV: Your office for the week 🦁✈️ Would you swap?
#SafariVibes #BushLife #WildlifeAfrica #Lodge

Aerial Drone TikTok

Drone footage sweeping over the lodge from above, revealing the bush landscape. POV format drives massive engagement. Average 3× higher reach than standard videos.

These are concept mockups showing the style and format of content we create. Actual content is filmed at your property.

90-Day Launch Strategy

Starter Package
01
Week 1–2: Foundation

Account audit, profile optimisation, brand voice definition, content pillars set. TikTok and Instagram bios rewritten for discoverability.

02
Week 3–6: Content Launch

First 8 TikToks published. Testing 3 content formats — POV, day-in-life, and property showcase. Weekly performance review.

03
Week 7–10: Optimise

Double down on best-performing formats. Introduce trending audio. Begin hashtag strategy refinement based on real data.

04
Week 11–13: Scale

Monthly performance report delivered. Strategy review call. Upgrade path to Growth package presented if targets met.

Peak Season Strategy

Growth Package
01
6 Weeks Out: Build Anticipation

Teaser content — "Something special is coming this December." Photography shoot scheduled. Email list segment identified.

02
4 Weeks Out: Launch Campaign

Full content rollout across TikTok, Reels and Facebook. Google Business updated with seasonal photos and posts. Email campaign sent.

03
2 Weeks Out: Urgency Push

"Only X rooms left" content. WhatsApp broadcast to past guests. Community engagement ramped up — responding to every comment within 2 hours.

04
During Season: Live Coverage

Real-time stories, guest moments (with permission), wildlife sightings. FOMO content that drives next-season bookings while current guests are in-lodge.

Pricing

Flexible packages.
Real results.

Three clear tiers built for lodges at every stage — from starter to full agency. All packages include a dedicated account manager.

Entry Level

Starter

R2,500

per month

  • 8 TikTok videos per month
  • Account setup & optimisation
  • Professional profile pictures & banners
  • A strong bio with location + website + booking link
  • 5–10 high-quality posts to begin with (even beautiful stills)
  • Captions & hashtags
  • Monthly performance report
Most Popular

Best Value

Growth

R6,000

per month

  • Everything in Starter
  • Instagram Reels & Facebook
  • Photography (1× per month)
  • Google Business management
  • Community engagement daily

Premium

Full Agency

R12,000

per month

  • Everything in Growth
  • Paid Meta & TikTok ads
  • Online reputation management
  • Drone footage included
  • Email & WhatsApp campaigns

Once-off onboarding fee of R500 applies. Ad spend budgets billed separately to client.

Why Vince Media

The agency built
for your industry

Most digital agencies treat hospitality as just another client. We built Vince Media specifically for lodges, hotels and guesthouses — we understand seasonality, the visuals that convert, and exactly where your guests are scrolling.

While competitors focus on outdated SEO strategies, we lead with short-form video — the fastest growing booking driver in African tourism right now. Your guests are on TikTok and Instagram. We make sure your property is too.

Work With Us
100%

Hospitality focused — every client, every campaign

8+

Services offered under one monthly retainer

6×

Platforms managed across every package

SA·

Johannesburg-based, available nationwide

The Science Behind It

We understand
the algorithm.

It's not luck — it's knowing exactly what TikTok, Instagram and Facebook reward, and building every piece of content around those signals.

Every platform has an algorithm — a set of rules that decides who sees your content and who doesn't. Most businesses post and hope. We study those rules obsessively and build our strategy around them.

For hospitality brands like yours, this means understanding when to post, what format performs, which sounds are trending, how long your video needs to be, and what makes a viewer stop scrolling and start dreaming about their next getaway.

⏱️

Watch Time is Everything

The algorithm measures how long people watch your video. We hook viewers in the first 2 seconds and structure every video to keep them until the end — because completion rate directly determines reach.

🔄

Saves & Shares Signal Intent

Likes are nice. But saves and shares tell the algorithm that your content has real value. We create "save-worthy" posts — bucket lists, packing guides, "places to go" content — that guests bookmark and share with travel partners.

🎵

Trending Audio = Instant Reach

TikTok and Reels actively push content using trending sounds. We monitor audio trends weekly and match them to your visuals — giving your property an instant algorithmic boost before a single follower even sees it.

🏷️

Strategic Hashtag Layering

Hashtags aren't random. We layer niche hospitality tags with broader travel and lifestyle tags — placing your content in front of people already searching for exactly what you offer.

📅

Posting Cadence & Timing

Consistency trains the algorithm. We maintain a strategic posting schedule timed to when your target audience is most active — maximising early engagement, which multiplies organic reach.

Algorithm Signal Weightings

Watch Time / Completion Rate
95%
Shares
88%
Saves / Bookmarks
82%
Comments
70%
Trending Audio Usage
65%
Likes
50%
Posting Frequency
45%
Hashtag Relevance
40%

The bottom line: A hotel with 500 followers and algorithm-optimised content will consistently outperform a competitor with 10,000 followers posting without strategy. We've seen it happen. We make sure it happens for you.

FAQ

Common questions

Everything you need to know before getting started.

Not at all. We work with lodges across South Africa — from Limpopo and Mpumalanga to the Western Cape and beyond. Everything is managed remotely, and we travel for photography shoots when required.

Most clients see meaningful engagement growth within the first 30–60 days. Booking impact typically becomes visible within 60–90 days. Short-form video in particular can go viral quickly — we've had clients hit 100K+ views within the first two weeks.

After signing up, we schedule a kick-off call to understand your lodge, target guests, tone and goals. We then audit your current online presence, set up or optimise your accounts, and deliver your first content within 7 days.

It depends on your package. Our Starter package works best with footage you provide — we handle editing, captions and posting. Growth and Full Agency packages include professional photography and videography visits to your property.

We work on monthly rolling contracts with 30 days notice. We're confident you'll love the results, but we never lock you into long-term commitments. Your satisfaction is what keeps us in business.

No — ad spend (the budget that goes directly to Facebook/TikTok to run your ads) is billed separately to you at cost. Our fee covers the strategy, creative and management of those campaigns. We recommend a minimum of R2,000/month in ad spend.

Still have questions?

We're happy to jump on a quick call and walk you through exactly how Vince Media works and whether we're the right fit for your lodge.

Email Us
Chat on WhatsApp →
📞 083 521 9748 📞 069 496 7214

Get In Touch

Ready to fill your
calendar?

Let's talk about your property and find the right package. Whether you run a lodge, hotel or guesthouse — no pressure, just a conversation about how we can help you get seen and get booked.

Book a Free Call

Or email us at contact@vincemedia.co.za · WhatsApp us →

📞 083 521 9748  ·  069 496 7214